The SCA Brand Loyalty Lab reached out to thousands of retail relevant start-ups. The Drugstore team then worked with 40 shortlisted start ups, and ultimately 10 pitched to SCA. The winners use iBeacons and Blockchain in innovative ways to enhance loyalty for the SCA brand.
P&G’s Oral-B team are currently working with the developers at the Drugstore London to take its power brush app to the next level of functionality.
The Drugstore London organised a curated Meet the Makers program, encouraging better understanding of the latest fintechs, aligning ambitions and fostering conversations that help turn enemies into potential allies.
Drugstore London hosted an open innovation day with Nestle Nutrition to drive marketing and product innovation for the “Start Healthy, Stay Healthy” initiative.