The Drugstore’s latest ‘Meet the Makers’ innovation event was held at 82 Baker Street on Wednesday 9th November.
This time the Drugstore turned its attention to the music industry and its ever changing relationship between artists, producers, labels and consumers. New models of production, distribution and consumption mean that the music industry is the perfect platform for change-making entrepreneurs.
During the evening, we heard from innovators developing new musical interfaces, pioneering technology for music discovery and insights into the future:
Spotify – Chris Forrester (UK Country Manager).
Spotify is a Swedish music streaming service offering digitally restricted streaming of selected music from a range of major and independent record labels.
Kickstarter – Heather Corcoran (Head of Design & Outreach).
A platform that helps to transform creative ideas into realities with help from the Kickstarter community.
Secretsessions – Harriet Jordan-Wrench (Founder).
They are experts in music discovery who use digital tools & audience analysis to identify rising artists who will continue to grow.
Bela – Liam Benjamin-Donovan (Founder).
An innovative tech platform for musicians, instrument designers, audio enthusiasts and interactive artists.
Roli – Josh Winfield (Artist Program Manager)
They are a design lead music tech company that is striving to produce intuitive and expressive new musical interfaces. They have already seen huge success with ‘The Seaboard’ born in 2013. Now they are launching ‘Blocks’.
The event provided a great opportunity for music innovators and entrepreneurs from all over the industry to come together to celebrate the incredible ways in which tech is changing and enhancing the industry.
The evening highlighted the powerful influence music has on advertising brands, as it can increase attention, enhance audience emotional responses and thus, drive sales from their consumers.