Collaboration won’t just happen by putting different types of businesses in one room. So instead, we’re going to facilitate and manage relationships, like any matchmaker would. The Drugstore has a suite of different products and initiatives available, designed to take companies from first date through to potential marriage. For those just starting out, first date initiatives include ‘Meet the Makers’ workshops and Supper Clubs, where you’ll get to interact with category relevant start-ups and talk about industry topics and opportunities. From there, hackdays and open innovation programmes strengthen the bond between big and small organisations. For those ready to commit, incubator programmes are available, allowing big and small companies to nurture radically innovative products together.
Meet the Makers
Products & Process
Hackdays rally relevant start-ups around a consumer problem over an intensive 48-hour event. Working in mixed teams, staff from established and early stage companies work together to deliver rapid innovation. At the end of the event, prototypes are judged and the winning team is awarded a prize.
All the core is a combination of social media monitoring, a permanent staff, respectively a team setting and an exclusively developed and for the client individualized workflow. A perfect possibility for our teams to generate worthy market and brand insights on the client’s side. The perfect opportunity to talk about new projects with the client.
05 Innovation Lab
Special R&D labs for trend scouting and evaluation of topics as well as development and prosecution of prototyping for us and our clients. The already established iLab at Publicis Pixelpark Cologne is linked to this product.
06 Drugstore Academy
We are reviving the Publicis Academy, our internal training center for all employees. And we are launching Drugstore Academy to respond to client requests to train their employees in digital and other topics.