Where Big Meets small

Mon 14th March 2016

Publicis Drugstore Collaborates with SCA to Create Brand Loyalty Lab

The Brand Loyalty Lab is a Drugstore Retail Innovation Project in collaboration with SCA Consumer Tissues that will give start-ups the chance to win €10,000 and the opportunity to develop their product in different markets around the world.

Drugstore, London; the innovation incubator which caters to fostering relationships between clients and start-ups, based in the heart of Tech City, is collaborating with SCA, the global Swedish leading hygiene and forest products company FMCG company that operates in 100 countries and is consistently voted one of the world’s most ethical companies; to create a brand loyalty lab for its Consumer Tissue division.
The collaboration between SCA’s Consumer Tissue division with major brands such as Plenty, Tempo, Cushelle and Velvet and the Drugstore, was developed by Publicis London, which counts SCA as a longstanding client. The Drugstore was founded by Publicis Worldwide.
The Brand Loyalty Lab is a programme, which has been created in conjunction with MiniBarLabs, to identify and explore emerging retail, sales and loyalty innovations designed by start-up companies and technology entrepreneurs.
The goal of the project is to engage at least 10 start-ups directly with SCA’s Consumer Tissue division who have relevant retail and commerce solutions that have the potential to enhance loyalty or sales.
Participants in the Brand Loyalty Lab have the chance to win €10 000 and the opportunity to develop their product along with SCA in different markets around the world. 
The Brand Loyalty Lab will announce a call for participation via various established start-up community platforms such as MiniBar and F6S asking start-ups, change makers and innovators to apply via email.
If participants are successful, the Drugstore & MiniBarLabs team will get in touch to discuss their solution and on the 25th April they will be invited to a pitch day at the Drugstore in London which will include structured networking sessions, breakout show & tell sessions, and at least 10 start-up presentations which answer the overall brief.  A panel of judges that will include executives from Publicis London, SCA and related entrepreneurs will decide on the best company to win the €10,000. 
The collaboration partnership between SCA’s Consumer Tissue devision and the Drugstore was developed by Publicis London, which counts SCA as a longstanding client. The Drugstore was founded by Publicis Worldwide.
Dominque Deschamps, Vice President Consumer Tissue, Global Hygiene Category SCA said: “Innovation and finding new ways to build brands, brand loyalty and engage with our consumers has always been at the heart of our organization, so the Drugstore program offers us a fresh way to explore emerging technologies, plus engage with start-ups and early stage companies in a focused and mutually beneficial way.” 
Trent Patterson, Head of Account Management, Publicis London said: “Never content to stand still, SCA is one of our most progressive clients, who are always open to new ideas and ways-of-working. We’re looking forward to seeing how the Drugstore innovation program can help deliver their brands a competitive edge.” 

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Mon 14th March 2016