Where Big Meets small

Tue 22nd September 2015

Publicis Machine launches Drugstore accelerator for startups

South African-based startups can apply now here.

In a world where the gap between tech startups and agencies is increasingly narrow, it should hardly be surprising that there are increasing levels of collaboration between the two types of company. A new, and pretty interesting, example of this collaboration comes in the shape of Drugstore — an accelerator aimed at connecting startups with large agency clients.

The accelerator is the brainchild of Publicis Machine and is aimed at companies that think they can provide innovative technology ideas for the local restaurant industry.

“We’re looking at any and all South African-based startups — from mobile app developers to alternative payment solution vendors,” the company says in a press release sent to Ventureburn.

“You can be beacon junkies, Arduino fiends or even general IOT tinkerers — we don’t even care if your core focus is something entirely unrelated to the restaurant industry,” it adds.

According to Publicis Machine, the week-long accelerator takes the form of an expenses paid, incubation session where three select startups will “work side by side with the agency strategy team to present an innovative, scaleable and genuinely implementable solution” for one of its clients.

While the agency couldn’t reveal the name of the client, it was able to divulge that it’s a restaurant brand which “has long represented the voice of the South African people”.

Read more at ventureburn.

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Tue 22nd September 2015