Publicis Worldwide Australia and ZenithOptimedia in Australia are preparing to open the doors of Publicis Worldwide’s innovation and startup consultancy offering, Drugstore.

The new, unique business will offer clients digital innovation strategy, training, tech immersion and programs for driving, engaging and working with the startup world to deliver marketing innovation.

The purpose of Drugstore is to bring ZenithOptimedia and Publicis Worldwide clients closer to the innovation, technology and entrepreneurial thinking of the startup world, in order to help them manage industry disruption and succeed through collaborative advantage. The business will expand in Australia in part through collaboration with some of the most successful startup incubator businesses.

Read more at B&T