Publicis Worldwide Australia and ZenithOptimedia are preparing to open the doors of the second base for its innovation and startup consultancy offering, the Publicis Drugstore.

The business will offer clients digital innovation strategy, training, tech immersion and programs for driving, engaging and working with startups to deliver marketing innovation.

The purpose of the Drugstore is to bring Publicis Worldwide and ZenithOptimedia clients closer to the entrepreneurial thinking of the startup sector to help them manage industry disruption and embrace collaborative working.

Read more at The Drum