In times of change, companies can only hope to survive if they work to reinvent themselves on a daily basis and constantly develop solutions which offer their clients new opportunities. With this in mind, Publicis Zurich is set to become the third agency in the global Publicis network to launch a Drugstore, following the example of company locations in London and Sydney.

The Drugstore provides companies with a platform to meet start-ups from the most diverse range of fields. A dynamic environment, combined with the different ways of working of the people involved, means visionary ideas for companies and brands can be developed and supported in unconventional ways.

Impact Hub Zurich is already on board

In order to ensure the Drugstore was also optimised for interdisciplinary working, Publicis sought collaboration with Impact Hub Zurich, where developers and creatives provide the ideal environment for start-up ideas to flourish. With around 500 members and 20 employees, projects can advance quickly and in unconventional ways, fostering entrepreneurial thinking and completely new, dynamic perspectives.

Together with Impact Hub Zurich, Publicis Drugstore has already produced an initial product which is setting new standards: the Brand to Product project is an innovation lab made up of brand experts and technology start-ups, designed to exploit previously untapped synergy potential and to bring together the best of both worlds.

Read the full article at Werbewoche

Find out more at brandtoproduct.ch